Whether it’s a video about how to make the perfect pizza or a tutorial on how to apply a false eyelash, you can use YouTube videos as a way to promote your brand and gain more subscribers. YouTube provides free analytics that can help you understand how many views each video generates and where your subscriptions come from.
Your YouTube subscribers are loyal fans who’ve clicked “Subscribe” because your content matched their interests and values so well that they wanted to reward you by supporting your channel financially (that’s why it’s so important to keep to a consistent posting schedule). While there may be some sporadic subscriber growth from viewers who’re so familiar with your brand that they simply decide to do so without prompting, the majority of new subscribers will come from targeted paid campaigns and organic marketing efforts.
A strong social media strategy is a must for growing your channel, but YouTube also offers several unique features that can help you expand your audience beyond the limits of your own community. Promote your videos in online communities like subreddits and Facebook groups that are a good fit for your audience and share them on other platforms such as Instagram and Twitter.
Another tactic that can boost your YouTube subscription rate is releasing a series of videos that build on one another. Rachel Reid, CEO of beauty company Subtl Beauty, recommends using the platform’s playlist feature to create a series of videos that encourage your viewers to stick around and see what else you have to offer. This is especially effective when you’ve shared your video in a niche community and are trying to convert people who haven’t previously watched your videos into subscribers. how to get more subscribers on youtube